Emerging Markets Telecommunication Services Limited , which previously traded as Etisalat Nigeria, on Tuesday confirmed changing its trading name to 9 mobile.
The announcement was made on Twitter by the official account of the company.
The company’s new chief executive officer, Boye Olusanya, in a statement released on Tuesday, described the new name as presenting its “0809 ja heritage ” and “our evolution over 9 years of operations in Nigeria”.
Olusanya said , “Emerging Markets Telecommunication Services Limited , which previously traded as ‘ Etisalat Nigeria’ wishes to inform its over 20 million subscribers , government , regulatory agencies and all relevant stakeholder groups that the telecommunication company has changed its name to 9 mobile as a further testament of our unwavering commitment to ensuring business continuity as Nigeria’ s fourth largest telecom operator , ” he said.
“Our new trading name, 9 mobile represents our 0809 ja heritage , our 9 ja – centricity , and our evolution over 9 years of operations in Nigeria. Although our trading name has changed , we remain true to the same values on which our company was built.”