Nigerian Government has been called upon to start working towards harnessing potentials of other sectors beyond crude oil because of emerging trends.
In exploring the non-oil sector, Nigerians and government must take steps to re-value and recreate the Nigerian brand to become attractive for foreign investors and buyers.
President of the National Institute of Marketing of Nigeria, Tony Agenmonmen, gave this advice spoke at the 2019 Annual Marketing Conference holding in Port Harcourt.
Agenmonmen, said oil is fast going out of fashion and, therefore, the amount of crude oil in reserve or the price per barrel does not matter.
“The discuss about non-oil sector rises to feverish levels each time there is a slump in the international price of crude oil. We saw a lot of that during the last recession occasioned largely by the sharp fall in crude oil prices.
“But, as soon as the prices start rising again, we go back to our old ways of dependence on the single product called crude oil.
“The big news today is that the world is going for non-oil energy sources. Just some examples will do. A few years back, the electric car concept was like a fantasy. Today, it is a reality with an estimated 3.1 million electric cars already out there on the roads.
“By 2030, the International Energy Agency (IEA) estimates that there will be about 125 million electric cars on the roads. Already in Norway, 39% of new cars sold last year were electric cars. I am aware there was a heated debate recently in the National Assembly about electric cars.
“The future indeed is here. Continuing to depend on oil is like being on a slippery slope,” he said.
But other marketing professionals called for the need for Nigerians to detoxify themselves of all fraudulent activities, earn the confidence of potential markets and channel energy to marketing specific products that can be sustained in the international market.
Former Presidential Spokesman, Olusegun Adeniyi on his part said, “Marketing is about creating value, sustaining the essence of life, empowering people and bringing out the best in other professions.
“Nigeria has failed to understand that to attract tourists or investors or sell what we produce; we need professionals in the field of marketing to help raise the profile of the country so that outsiders can know that we are open for business.
“The biggest area in the non-oil sector that will task the imagination of professionals remains agriculture. Because that is where the money is.”
The theme of the NIMN 2019 conference is, “Marketing Nigeria’s Non-oil Sector for Sustainable Growth and Development.”
Naira Crashes, Now Exchanging At N412 For A Dollar
The Nigerian Naira plunged further in value on Monday March 30, as it exchanged at N412 for a dollar following a temporary suspension of sale of forex to the Bureau De Change operators in the country by the Central Bank of Nigeria.
Recall that the apex bank had pegged the exchange rate of the Naira at N380 to the dollar, a move it insisted was not a devaluation of the Nigerian currency.
The CBN however granted the Association of Bureaux De Change Operators of Nigeria its request of going on holiday due to challenges in the local and global economies over the coronavirus pandemic.
While the Naira has crashed in its value due to the low price of crude oil in the international market in recent times, BDC operators have disclosed that there has been a drastic decline in demand for forex due to the impact of coronavirus on the economy. The financial market stakeholders also disclosed that businesses are down and many people are not travelling.
Naira Crashes In Value, Dollar Sells For N420
On Thursday, the naira exchanged between N405 and N420 to a dollar in the Bureau De Change segment of the market, Punch reports
The President, Association of Bureaux De Change Operators of Nigeria, Aminu Gwadabe, said the crude oil price which fell drastically in the international market to as low as $35 per barrel, raised speculations among the BDC operators and Nigerians in general.
He said this caused speculations in the market which were not necessary.
Gwadabe said, “With the fall in oil crude oil prices on Monday, we witnessed a lot of foreign investors portfolio dropping their assets, most especially to convert to cash.
“The movement was as a result of recklessness on the side of the operators, when they want to speculate, but there is no reason for such because the Central Bank of Nigeria had continued to maintain support for liquidity to the BDC sub-sector.”
While noting that the dollar sold for as high as N400, he said sanity was gradually returning to the sector as it sold for N375 by the close of the day.
According to him, the CBN had maintained stability at N360 in more than three years.
He said in its meeting with the CBN on Thursday, the regulator warned the BDCs against contraventions.
The ABCON president disclosed that the CBN wanted to revoke the licences of some BDCs for various infractions but fined over 100 BDCs over N5m for various offences.
Another BDC operator who spoke with our correspondent said, “When we woke up on Monday, the exchange was still about N360, but all of a sudden, because of the fall in crude oil price, people were panicky.
“Today, we still sold for up to N420 but the price was fluctuating.”
The CBN also expressed its displeasure on the issue in a statement, saying the speculative activities of unscrupulous players in the foreign exchange market was borne out of the impression that the CBN was on the verge of devaluing the Naira, and triggering panic in the FX Market.
“These rumours are false, unwarranted and calculated to serve their dubious and selfish ends,” it stated.
It added, “We have begun a robust and coordinated investigation in collaboration with the Nigerian Financial Intelligence Unit and related agencies to uncover the unscrupulous persons and FX dealers who are creating this panic, and the full weight of our rules and regulations will be meted out to them, including, but not limited to, being charged for economic sabotage.”
N2.5trn Financing For One million Farmers On The Way
Commodities Exchange Limited has initiated moves to raise N2.5 trillion for 1 million farmers in the next five years.
Addressing journalists at the Memorandum of Understanding (MoU) signing ceremony in Abuja on Wednesday, Chief Executive Officer of AFEX, Ayodeji Balogun said “AFEX is on a path to building Africa’s second commodities derivative market,
The MoU was signed between AFEX, FMDQ and Dubai Gold and Commodity Exchange (DGCX).
Ayodeji Balogun noted that this partnership sets the tone for that journey.
He noted that AFEX develop product innovations that will unlock a wider range of products that are able to be traded within Nigeria’s capital markets to promote broad-based wealth creation that’s accessible to every Nigerian.
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