Liverpool announced a multi-year kit deal with Nike on Tuesday as the European champions seek to capitalise on their on-field success by boosting global commercial revenues.
The US sportswear giant will supply playing, training and travel wear to the Premier League leaders from the 2020/21 season after the club won a court battle with current suppliers New Balance in October.
The Reds look likely to be crowned champions of England for the first time in 30 years this season – they currently have a 13-point lead at the top of the Premier League table.
According to a report in The Athletic in October, Liverpool hope to bank up to £70 million ($92 million) a year in total under the bumper deal.
But it differs from most major kit contracts signed by Europe’s elite clubs because it involves lower guaranteed fees and higher commissions.
Liverpool will reportedly earn a flat fee of £30 million a year from Nike, which is below the £40 million New Balance are thought to pay per season and less than half of the £75 million deal Premier League’s rivals Manchester United signed with Adidas in 2014.
However, Liverpool will also earn royalties of 20 percent on all net sales of merchandise other than footwear, plus bonuses for winning the Champions League and Premier League.
“We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home 0and globally as we continue to expand our fan base,” said Liverpool managing director and chief commercial officer Billy Hogan.
Bert Hoyt, vice-president and general manager of Nike Europe, Middle East and Africa, said: “Liverpool Football Club has such a proud heritage and strong identity.
“The partnership with Liverpool FC underscores our leadership in global football and with the club’s passionate worldwide fan base and strong legacy of success – they have a very bright future ahead.”
The deal still lags a long way behind the biggest kit deals in football enjoyed by Spanish giants Real Madrid and Barcelona, with La Liga champions Barca earning at least 150 million euros a season from Nike.
C. Ronaldo ‘Splurge £8.5 MILLION On Limited Edition Bugatti Centodieci’
The five times Ballon d’Or winner has been reported to have splurged £8.5million on a limited edition Bugatti – of which only 10 have ever been made.
Although the Juventus superstar is currently on lockdown in his native Madeira, he is believed to have ordered the luxury Bugatti Centodieci, report Bild.
Recall that he already has Bugatti Chiron and a Bugatti Veyron Grand Sport Vitesse as part of his huge collection. However, the Bugatti Centodieci comes with some incredible and specifications.
The Centodieci is 44 pounds lighter than the Bugatti Chiron, and has a 8,000 cc (8.0 L; 488.2 cu in) quad-turbocharged W16 engine, rated at 1,177 kW (1,600 PS; 1,578 hp) at 7,000 rpm.
Late Kobe Bryant’s Towel Sold For ₦12 MILLION
Late basketball legend Kobe Bryant’s towel has been sold for over N12million ($33,000) at an auction.
Bryant wore the towel over his shoulders during his farewell speech after his final National Basketball League.
With the towel draped around him to help mop up his sweat, the Los Angeles Lakers superstar closed his speech with his signature phrase, “Mamba Out.”
A fan got hold of the towel as Bryant walked off the court at the time. It was then sold several times before the latest online auction.
The winning bid on Sunday was $33,077. The buyer also received two used tickets to the April 13, 2016 Lakers game.
Bryant scored 60 points in the Lakers’ 101-96 win over the Utah Jazz that night.
Speaking about the sale, Jeff Woolf, president of Iconic Auctions, told American news broadcaster CNN that the winning bidder is famous for having a large Lakers memorabilia collection.
“He is a devoted Lakers fan,” Woolf said. “His long-term plan is to create a museum in southern California.”
Bryant died in January at age 41 in a helicopter crash near Los Angeles that killed eight others, including his daughter Gianna.
Bryant played his entire 20-year NBA career with the Lakers. The superstar guard led the club to five NBA titles during his stay.
He was an 18-time NBA All-Star and the 2008 NBA Most Valuable Player and also helped the United States capture Olympic gold in 2008 at Beijing and 2012 in London.
Daniel Amokachi Snubs Okocha, Kanu, Names Mikel Obi Greatest Nigerian Player
Former Super Eagles player and current football coach, Daniel Amokachi, has snubbed the likes of Jay Jay Okocha, Nwankwo Kanu and Joseph Yobo to declare former Chelsea player John Mikel Obi as Nigeria’s greatest ever player.
Mikel, 32 has had a distinguished playing career, winning 9 major silverware including AFCON, two Premier League titles, the Champions League, the Carling Cup, the FA Cup, and Europa League while Kanu also had a distinguished career winning trophies and playing in big clubs like Inter Milan, Ajax and Arsenal, but Amokachi who earned 44 caps for Nigeria feels Mikel is Nigeria’s greatest ever player.
‘Mikel (Obi) is the greatest player,’ said Amokachi on Brila FM’s Show “The Bull’s Pit”.
‘He has won everything that a player can hope to; the Champions League, Europa, AFCON in 2013 and he also captained the national team.
‘As a footballer, your laurels count and that will surely count for Mikel because nobody has won that much in Nigerian football.’
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